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About Us was founded in 2012, launched by Us, Kimberly Kruger and Jason Dunlop.


Hi Guys,

I'm Jason and my wife is Kim. We have been working in the Supplement and Vitamin industry for nearly a decade in various different regards, from wholesale distribution, retail and in online capacities. We are based in Auckland New Zealand.

I started on the health and wellness track around 10 years ago, funnily enough the same time I met my then future wife. I was a severely underweight young man, my weight was hovering around 58 to 61 kgs on a good day.

I was a regular gym going vegetarian. My first real introduction to Vitamins and Supplements was protein powder and other sports supplements which I quickly recognised help improve my quality of life by making me feel better, stronger and healthier.

As the years have gone by I have experimented on myself with various nutritional supplements and Vitamins and have added more and more. My goals have changed from just wanting to look better, but to feel better and live a longer, fuller life.

- Jason 



It's Kim here. I've been involved in the Health and Fitness industry for over 10 years now. In the weekends I always worked part time in a supplement store, while working full time as a project manager. I decided to follow what I love and make a change, becoming a full time Retail Vitamin and Health Store Manager. The change was a big difference in pay, but it is good to follow your passion and love what you do.

I started out doing dance when I was growing up, then switched to long distance running in high school and university. I found my love of weights and the gym when I lived in Wellington, NZ, and became a qualified fitness instructor. Over the years I have done various fitness activities as I love new challenges, including Pilates, CrossFit style training, bodybuilding and fitness competitions, TRX, boxing and yoga. These days I mix my time between gym, Bikram yoga and walking or Pilates to catch up with girlfriends.

My goals with training and supplementation are to be healthy, wake up full of energy and progress with strength and skill at my yoga and weights. Jase and I aim to bring you quality products that will help you to achieve your goals.

- Kim 


What is this stuff?

Vitamins can help your body work to its full potential. We believe if you give your body what it needs, it will reward you with what you need.



We aim to provide you with the most up to date products and information to help you achieve the life you want. We pride ourselves on customer satisfaction, your experience matters to us.


Have a question or a suggestion?

If you have a question that we haven't answered, fire us an email over to to touch base. If you have a great article idea or product you'd like to run by us use the same email